saving good companies the high costs of moral failure
Remember Your Reason for Being
What entrepreneurs know that executives often forget.
I just came from taping a few segments for the Hugh Hewitt Show on the subject of entrepreneurship and was reminded once again of the importance of remembering your reason for being – why you got into business in the first place. One of the other guests on the show was Christa Duggan, owner of Portola Coffee Lab here in Orange County. And while I had not met...
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How to Handle an Accusation: Six ...
What to do if your organization finds itself accused of wrongdoing.
For those who long for effective government and civil discourse, political campaign years are rarely something to look forward to. But for those interested in branding, and particularly the relationship between branding and trust, it is a season ripe for study. Politicians are brands. And what they are “selling” is trust. How these brands are created and...
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How to Build Trust in Your Brand,...
The critical question: "Who exists for whom?"
About ten years ago I was invited to New York to consult with an organization fearing for its future. It once held a large segment of the market, but had watched that share decline over a number of years. The leadership team’s anxiety was high, and they called me because I had experience with their target market. Though they’d asked me to town for a...
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Are You Aware of the Risk?
The danger we discover too late...
Did you know that the single biggest threat to your company is moral failure? Consider this: of the 6 largest corporate bankruptcies in American history, 4 of them are directly related to a fundamental breakdown in ethics. But what makes these collapses even more frightening is the speed at which
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Considered the Rewards?
There is bottom-line value in values!
Investment in the ethical culture of your organization pays dividends on two fronts: not only do you mitigate the direct and indirect costs of risk, you contribute directly to earnings. The reason? Ethical behavior creates trust, and trust creates value in the marketplace. Think simply of the
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Ready to Bring Change?
What you as a leader can do...
Begin by acknowledging the danger. In any competitive environment there exists the temptation to bend the rules. And when the rewards involve money, power and prestige, the enticement increases exponentially. Don’t be naïve and don’t imagine it can’t happen in your organization. Decide
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